Introducing Advanced Digital Marketing

Tomorrow’s Foundation & Tech Mahindra Foundation have collaborated to bring you a 6-month Digital Marketing Course.

  • 5 months of Classroom Training
  • 1 month On-Job Training
  • Pocket- Friendly Fees Structure

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Digital Marketing Platforms and Tools

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hotjar
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Why Choose TMF Academy

Thousands of reasons to choose TMF Academy to flourish your career in Digital Marketing, although we listed few of them.

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Basic to Advanced Learning curve

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Free
Demo Class

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Leading Corporates Trainers

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Live Projects
Exposure

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Best in the Industry syllabus

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Mock Interview Preparation

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100% Placement Assistance

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Back up
Classes

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Who can Enroll?

  • Graduate
  • Pursuing Graduate
  • Part-Time Job Holder

Minimum Eligibility

  • 12th Pass

Job Opportunities As

  • Digital Marketing Manager
  • SEM Manager
  • SEO Manager
  • Social Media, Content Manager
  • Content developer

Who can Enroll?

  • Graduate
  • Pursuing Graduate
  • Part-Time Job Holder

Minimum Eligibility

  • 12th Pass

Job Opportunities As

  • Digital Marketing Manager
  • SEM Manager
  • SEO Manager
  • Social Media, Content Manager
  • Content developer
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Get Industry Recognised Certification

Get the certifications from the worldwide recognized authority. Shape up your career from the scratch.

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7 Certifications

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1 Certification

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1 Certification

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3 Certifications

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1 Certification

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Digital Marketing Course Core Modules

Take a look at the latest syllabus which has been prepared by leading Digital Marketing experts with over a decade of experience in the corporate sector.

search-engine-optimization

Search Engine Optimization

social-sedia-optimization

Social Media Optimization

Pay Per Click

Pay Per Click (Google Ads, Facebook Ads)

Content Marketing

Content Marketing

Google Analytics

Google Analytics

Ecommerce SEO

Ecommerce SEO

Email Marketing

Email Marketing

Affiliate Marketing

Affiliate Marketing

Google Adsense

Google Adsense

Blogging

Blogging

 Inbound Marketing

Inbound Marketing

Syllabus

Go through by the latest syllabus which has been prepared by the leading corporate experts who are into this field from a decade.

Module 1: Introduction

  • What is Digital Marketing
  • Benefits of Digital Marketing
  • Platforms of Digital Marketing
  • Difference between Digital & Traditional Marketing
  • Career in Digital marketing

Module 2: Evolution of Internet

  • Journey of Internet
  • Internet Key technology Concept
  • Internet today
  • Internet cloud computing model

Module 3: Digital Marketing Strategy

  • 4 P of traditional v/s e-Marketing
  • E-Marketing services
  • Consumer v/s Prosumer
  • Prosumer behavior
  • Online decision
  • Online value proposition

Module 4: E-Marketing

  • E-Marketing strategies
  • Email campaigns
  • E-pricing
  • Revenue model
  • E-Marketing platforms
  • e-commerce & m-commerce
  • online marketing management & media

Module 5: Website Planning

  • What is the design principles used when creating web pages?
  • What are the criteria for evaluating the quality of websites? What are the basics of HTML coding?
  • How is the visual look of web pages controlled by using Cascading Style Sheets?
  • What are effective uses of graphics on web pages?
  • How can you get digital img and reformat them?
  • How can you create basic graphics for use on a web page?
  • How can websites be tested for quality?
  • What are some website management and authoring tools?
  • How do you plan, design, develop and test a website using the skills learned in the course?

Module 6: On page & off page SEO

  • Concepts of Seo-Sem
  • Brief history of SEM and SEO
  • purpose of Seo, Sem
  • Step by step SEM and SEO
  • SEO and keyword relevance
  • Picking the right domain
  • Planning and designing website structure, content, hosting
  • Link building and reciprocal linking

Module 7: PPC / SEO / SEM

  • Creating PPC campaign
  • Step by step SEM and SEO
  • SEO and keyword relevance
  • Picking the right domain
  • Planning and designing website structure, content, hosting
  • Link building and reciprocal linking
  • Creating PPC campaign
  • PC campaign
  • Mechanism of Crawler Program
  • page ranking mechanism and indexing
  • Concepts of Title Tag, Meta tag, Concept of H1 to H6, Concept of ppc, ppm, Ctr

Module 8: Anchor Text / Query Based Search

  • Understanding and using anchor text
  • Understanding and using tank text
  • Understanding and using canonical text
  • Concept of query based search
  • Info based query
  • Navigation allows theory

Module 9 : Social Media Marketing

  • History of social media marketing
  • Definition of social media marketing
  • Importance of social media in today’s business environment
  • Major social media marketing portals
  • Goal Setting in a Social Environment
  • Listening to the Social Web
  • Setting S.M.A.R.T. social media campaign goals
  • Target market strategies
  • Elements of the marketing mix
  • Ethical Behaviors
  • Cultural Issues

Module 10: Define social networking

  • Plan social media strategy
  • Networking within a social medium
  • Ten Commandments of power account submitters
  • Participation is the Key to Marketing Online
  • Examination of major social media marketing case studies
  • Using social media for reputation management
  • Reputation strategies using social media marketing

Module 11: Communicate, Influence, and Learn from Your Constituents

  • Blogs
  • Microblogs
  • Using Twitter to transform business
  • Creating brand awareness
  • The tools of the Twitter trade Searching for people to follow
  • Social Networking- Facebook, Instagram, Twitter, Linkedin, Google Plus
  • Using Bookmarking for Social Media Marketing
  • Social bookmarking sites
  • Marketing On Youtube
  • Social media marketing plan
  • Brand building
  • Setting SMART campaigns
  • ROI
  • Brand Building
  • Social media Analytics

Module 12: Marketing Analytics

  • Introduction to digital analytics
  • Google analytics
  • Understand Commercial Applications of Google analytics

Module 13: Affiliate Marketing

  • What is Affiliate Marketing?
  • How Affiliate marketing works?
  • How to Find Affiliate Niche?
  • Top Affiliate marketing networks?
  • Affiliate marketing networks in India?
  • Affiliate marketing payment models?
  • Affiliate marketing in E-commerce?
  • Apply for Affiliate Marketing network
  • Understanding the dashboards
  • Promoting the Affiliate products
  • li>Methods of Promotions
  • Reports and ROI
  • Best resources for affiliate marketing

Module 14: Google AdSense

  • What is Google Adsense
  • How it Works?
  • Top Ad Sense Earners [Global / India]
  • Adsense Guidelines
  • Website ideas for online earning
  • Finding a Proper Niche
  • Types of Adsense Account
  • Adsense Interface Tour
  • Create your First Ad
  • Ad Formats and Sizes
  • Bidding Models
  • Custom Channels
  • Ads limits in a page
  • Adding code in site / using plug in
  • Blocking Ads
  • Ad Sense Optimization Tips

Module 15: Mobile marketing

  • Growth in Mobile Industry
  • Benefits of Mobile Marketing
  • Mobile Marketing Goals
  • Creating a Mobile Website
  • App Creation Strategy
  • Mobile Search Ads
  • Mobile Call Only Campaigns
  • Mobile Apps Install Campaign
  • Mobile Apps Engagement Campaign
  • Promoting Site in Mobile Apps
  • Targeting Options in Mobile Apps
  • Mobile Ad Formats
  • Conversion Tracking
  • Mobile Wallet
  • Reporting in Mobile Ads
  • IOT

Module 16: Blogging & Content Marketing

  • How to setup a blog
  • Social Media configuration
  • SEO configuration
  • Understanding pages on a blog
  • Creating pages for a blog
  • How to write a post
  • How to optimize post for better ranking
  • Post tags, rich snippets & other meta properties
  • URL Optimization
  • Driving traffic to blog
  • SEO for Blog
  • Content curation website submission
  • Social bookmarking
  • Earning with ads & links on blog (Blog Monetization)
  • Attracting sponsors to your blog for paid content
  • How to build email database with your blog
  • Content creation tools & softwares

Module 17: Re-marketing Strategies

  • Create a Sequential Display Remarketing Campaign
  • Segment Your Remarketing Audience
  • ontent Remarketing
  • Create a Remarketing Campaign for Customers
  • Create Campaigns Based on Where the User Came From

Module 18: Online Video Editing

Module 19: Basic Graphic Design

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Syllabus

Go through by the latest syllabus which has been prepared by the leading corporate experts who are into this field from a decade.

    • What is Digital Marketing
    • Benefits of Digital Marketing
    • Platforms of Digital Marketing
    • Difference between Digital & Traditional Marketing
    • Career in Digital marketing
    • Journey of Internet
    • Internet Key technology Concept
    • Internet today
    • Internet cloud computing model
    • 4 P of traditional v/s e-Marketing
    • E-Marketing services
    • Consumer v/s Prosumer
    • Prosumer behavior
    • Online decision
    • Online value proposition
    • E-Marketing strategies
    • Email campaigns
    • E-pricing
    • Revenue model
    • E-Marketing platforms
    • e-commerce & m-commerce
    • online marketing management & media
    • What is the design principles used when creating web pages?
    • What are the criteria for evaluating the quality of websites? What are the basics of HTML coding?
    • How is the visual look of web pages controlled by using Cascading Style Sheets?
    • What are effective uses of graphics on web pages?
    • How can you get digital img and reformat them?
    • How can you create basic graphics for use on a web page?
    • How can websites be tested for quality?
    • What are some website management and authoring tools?
    • How do you plan, design, develop and test a website using the skills learned in the course?
    • Concepts of Seo-Sem
    • Brief history of SEM and SEO
    • purpose of Seo, Sem
    • Step by step SEM and SEO
    • SEO and keyword relevance
    • Picking the right domain
    • Planning and designing website structure, content, hosting
    • Link building and reciprocal linking
    • Creating PPC campaign
    • Step by step SEM and SEO
    • SEO and keyword relevance
    • Picking the right domain
    • Planning and designing website structure, content, hosting
    • Link building and reciprocal linking
    • Creating PPC campaign
    • PC campaign
    • Mechanism of Crawler Program
    • page ranking mechanism and indexing
    • Concepts of Title Tag, Meta tag, Concept of H1 to H6, Concept of ppc, ppm, Ctr
    • Understanding and using anchor text
    • Understanding and using tank text
    • Understanding and using canonical text
    • Concept of query based search
    • Info based query
    • Navigation allows theory
    • History of social media marketing
    • Definition of social media marketing
    • Importance of social media in today’s business environment
    • Major social media marketing portals
    • Goal Setting in a Social Environment
    • Listening to the Social Web
    • Setting S.M.A.R.T. social media campaign goals
    • Target market strategies
    • Elements of the marketing mix
    • Ethical Behaviors
    • Cultural Issues
    • Plan social media strategy
    • Networking within a social medium
    • Ten Commandments of power account submitters
    • Participation is the Key to Marketing Online
    • Examination of major social media marketing case studies
    • Using social media for reputation management
    • Reputation strategies using social media marketing
    • Blogs
    • Microblogs
    • Using Twitter to transform business
    • Creating brand awareness
    • The tools of the Twitter trade Searching for people to follow
    • Social Networking- Facebook, Instagram, Twitter, Linkedin, Google Plus
    • Using Bookmarking for Social Media Marketing
    • Social bookmarking sites
    • Marketing On Youtube
    • Social media marketing plan
    • Brand building
    • Setting SMART campaigns
    • ROI
    • Brand Building
    • Social media Analytics
    • Introduction to digital analytics
    • Google analytics
    • Understand Commercial Applications of Google analytics
    • What is Affiliate Marketing?
    • How Affiliate marketing works?
    • How to Find Affiliate Niche?
    • Top Affiliate marketing networks?
    • Affiliate marketing networks in India?
    • Affiliate marketing payment models?
    • Affiliate marketing in E-commerce?
    • Apply for Affiliate Marketing network
    • Understanding the dashboards
    • Promoting the Affiliate products
    • li>Methods of Promotions
    • Reports and ROI
    • Best resources for affiliate marketing
    • What is Google Adsense
    • How it Works?
    • Top Ad Sense Earners [Global / India]
    • Adsense Guidelines
    • Website ideas for online earning
    • Finding a Proper Niche
    • Types of Adsense Account
    • Adsense Interface Tour
    • Create your First Ad
    • Ad Formats and Sizes
    • Bidding Models
    • Custom Channels
    • Ads limits in a page
    • Adding code in site / using plug in
    • Blocking Ads
    • Ad Sense Optimization Tips
    • Growth in Mobile Industry
    • Benefits of Mobile Marketing
    • Mobile Marketing Goals
    • Creating a Mobile Website
    • App Creation Strategy
    • Mobile Search Ads
    • Mobile Call Only Campaigns
    • Mobile Apps Install Campaign
    • Mobile Apps Engagement Campaign
    • Promoting Site in Mobile Apps
    • Targeting Options in Mobile Apps
    • Mobile Ad Formats
    • Conversion Tracking
    • Mobile Wallet
    • Reporting in Mobile Ads
    • IOT
    • How to setup a blog
    • Social Media configuration
    • SEO configuration
    • Understanding pages on a blog
    • Creating pages for a blog
    • How to write a post
    • How to optimize post for better ranking
    • Post tags, rich snippets & other meta properties
    • URL Optimization
    • Driving traffic to blog
    • SEO for Blog
    • Content curation website submission
    • Social bookmarking
    • Earning with ads & links on blog (Blog Monetization)
    • Attracting sponsors to your blog for paid content
    • How to build email database with your blog
    • Content creation tools & softwares
    • How to setup a blog
    • Social Media configuration
    • SEO configuration
    • Understanding pages on a blog
    • Creating pages for a blog
    • How to write a post
    • How to optimize post for better ranking
    • Post tags, rich snippets & other meta properties
    • URL Optimization
    • Driving traffic to blog
    • SEO for Blog
    • Content curation website submission
    • Social bookmarking
    • Earning with ads & links on blog (Blog Monetization)
    • Attracting sponsors to your blog for paid content
    • How to build email database with your blog
    • Content creation tools & softwares
    • Create a Sequential Display Remarketing Campaign
    • Segment Your Remarketing Audience
    • ontent Remarketing
    • Create a Remarketing Campaign for Customers
    • Create Campaigns Based on Where the User Came From

Courses in Digital Marketing

Here are the courses which we are offering

Master in Digital Marketing
master-in-digital-marketing
Interview Readiness
seo-with-google-analytics
Communication Skill
ppc-with-google-analytics
Professional Grooming
Make Money with Blogging (Google AdSense, Affiliate Marketing, Email Marketing)

Student’s Testimonial

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